Our way of thinking
We believe there are major trends that are creating a dramatic effect on the way business computing is procured and managed.
1. Proliferation of consumer devices
Consumer devices are increasingly everywhere and anywhere. The old lines of what was used at home or at work have gone. These devices are leading to brand new ways of working and sparking great innovations in the way products and services are taken to market. They are also rapidly blurring and mixing up the old demarcations of what is done where through the use of digital media. They are driving the demand for easy to use intuitive systems with no instruction manuals. The quick and easy way to access product and services digitally is driving towards well defined discrete solutions.
2. Increasingly connected and mobile devices
Mobile devices and mobile communications are rapidly expanding the universe and addressable market for companies. Company size is no longer a major determinant to geographical and market reach. These forms of technology will also enable the vast majority of citizens in the emerging middle classes of India and China to be reached and connected. Indeed in the more developed nations of the world the generations of young people entering the work place over the coming years will only know this type of interconnectedness. The world of on-premise solutions and company specific solutions will be alien to them.
3. Growth in collaborative working
The combination of consumer devices and their interconnectedness is driving all sorts of new forms of collaboration and communications within companies themselves and also across different company boundaries. These communications increasingly involve all sorts of multiple formats of media and also increasingly involve automatic device/machine to device/machine communications in addition to people. Harnessing the intellectual, social and economic power of a connected community is becoming the norm.
4. Explosion in technology enabled services
The above three trends are leading to a growing trend of buying and selling of technology enabled products and services derived from physical products and experiences. Substituting capital investment with stepped operating expenditures is becoming more and more of an attractive and realistic proposition. The consumer technology industry itself has been a leading driver of this trend with its adoption of cloud-based IT services. This model is now spreading beyond IT as a range of companies (and indeed individuals) test ways to make money from their various physical assets. The growing pressures on government costs and the cost of supporting aging populations is also driving technology based service innovations across healthcare and education and government itself.
5. Appearance of information driven business models
The outcome of all of the above is a gigantic surge and growth in data and information that has to be handled, protected and analysed within and across individual companies. The advances in data analysis tools and visualisation tools is leading to new multi-faceted (free, paid-for or a mixture of both) business models based around data and information which in turn is driving new demands on enterprise systems to handle and manage. This vast expansion in data and information that is being created in the world, and which is doubling at an unimaginable rate every few years, is creating new logistical and protection demands for individuals, companies and governments alike from any misuse or indeed criminal or terrorist or rogue state actions.